Carol H. Williams Advertising was behind this campaign. The campaign appeared In 50 states in neighborhoods, buses, airports buses and highways in the early 200s
Pretty cool considering that year i was also the Chief technology officer of Attik runing the ny and san francisco offices
Check out this throwback link of my offices on broadway between prince and spring
the number one broadcast design company at the time i just finished tenure at razorfisjh innyc at that point
Pretty awesome in 2001 considering Im am a creative nerd , not a rapper,rocker or professional athlete. pre social media era
At that time I Was employed as the Chief technology Officer and New media director of Attik, THE BEST broad cast design company of that era and after . I commuted on the aircab between ny and sf (silicon alley & Silicon valley) creating the technical and creative vision for broadcast design branding and interactive accounts i won for the company.
I remember around the time before I filmed campaign I saw Jill scott perform at Bimbos for the first time initially( I knew she was a best of breed talent and songstress like a Kim Burell and a Eriykah Badhu mixed together with the street smarts of a Mary j Blige & Faith Evans several months later she was fully blown up.
i later learned one of my favorite actresses Rita Hayworth also performed at Bimbos in SF back in the day such rich artistic history.
The day i filmed the campaign i had to ditch 3 programmers a project manager, my flash and database expert and a designer who worked under me and our camera documenter. But it was worth it.
My staff was at Microsoft headquarters during my shoot doing research with the ultimate tv team (because we won the Microsoft account that year and i sent my team to the meeting without me to shoot the campaign but i told them to bring cameras so one day ill post the link of the Microsoft meeting my staff had here) lol. for Sure! history the notes.
Heres some behind the scene footage when i was Chief Technology officer and New Media Director of Attik at our headquarters. t was a cool job at 26 to make a salary of 180,000 a year a chief executive at a leading broadcast design company with the assignment of closing broadcast deals and coupling them with web and interactive solutions all while running the mundane daily task of launching a full interactive department n sf and nyc to facilitate deals i was closing, i closed over 6 million in business in 2000 at Attik . products we eventually completed made history, the first year sopranos won an emmy my team worked on teh sopranos website with HBo months before the award. one fabulous day job led to me being on a national billboard for Coors because i was in the right place and right mind state at the right time with the right people knowing what I was doing in the right era all while i was simply being my self.
Someone sent me this page that has footage was shot in 2000 of me at my attik headquarters at 520 Broadway between prince & Spring.
IN 2004 MUSIC MATCH SOLD TO YAHOO FOR $160,000,000.0 ONLY AFTER MUSIC MATCH WAS FULLY REBRANDED BY KEVIN WATSON & HIS HAND PICKED INTERACTIVE CODING & BROADCAST DESIGN DEPARTMENT AT ATTIK.
when i did the shoot it was soo much fun .
Can you imagine being a little boy in junior high and your art teacher said create an ad campaign for yourself on a beach.
i would never imagine I would be in a national ad campaign on a beach scene with 2 fly west coast dime pieces at 26 years old with my shirt off. that is like totally the ad i would have drawn for myself in art class at my catholic school in the south side of Chicago (HYDE PARK to be exact) I would have drawn that in college or today ..lol. nevertheless it was more fun realizing that my role as a leader in the .com community in san francisco had soo much impact i was not even a raper or a professional athlete or a rocker, i was a kid from the south side of Chicago who got paid for his ideas and still do. That year i believe Ice cube and or Jamie Foxx appeared in the :30 tv spots i was on billboard representing fly american youth culture.