development the project plan along with UX and UI
amazing tehre were several competitors i had to analyze before designing this site that s online now
here are a few of SkinMedica competitors we discussed:
Skinceuticals: http://www.skinceuticals.com/ - my take on them: they are the closest to Skinmedicas business model than any of the the other competitors because they sell in office and online. I like their site, I feel it's clean and easy to navigate. And it's on-trend and very "today". But, I feel their brand is sterile and they expect too much from the consumer – meaning I think their passive way of educating her about science and skin (they actually have downloadable clinical studies on their site) is too presumptuous. I don't think she gives a shit.
Obagi: http://www.obagi.com/ As you'll see, they use "real" women and to the point of ad naseum. While I like the idea, they over-do it. It's like a Dove ad gone bad. With that said, they don't have much else to talk about online because you can't buy their product online. I hear that's changing though. However there are things on their site I like, their navigation is clean and easy to navigate and I like the messaging tone.
Loreal: http://www.lorealparisusa.com/ While they are NOT a competitor, wow. Their smart. Just take a cruise around their site, you'll know what I mean. This is what skinmedica should be when it grows up. Love the tools, the tone, the smart and dynamic messaging. And of course they have the money to have every beautiful celebrity featured throughout their site. But they also use older celebrities. Love that.
Vichy http://www.vichyusa.com/: NOT a competitor, but they have a cool skin analysis tool. Look for the blue button in upper right of home page. I like the depth of their questions and their visual queues to get you through the analysis.
Amazing what i am able to quantify when analyzing competitors . usually i design with innovation and long term thinking in mid. thats why the site exists today and it expands elegantly.