All o f my designs and creative cinema work is from scratch. To achieve the clarity and originality for a brands single minded proposition to shine thru, requires an awareness for a creative to harness many toolsets of creative techniques coupled with an understanding of environment, analytics,culture codes and algorithims. My how to book is a step by step how to that combines digital with craft and art techniques to achieve the final goal. This book willshow design techniques in each medium from digital to fashion , print, console, gaming, vr, ios, android,brick and mortar. all of my creations work in diverse mediums,digital,interactive,print and brick and mortar.
Making an era piece is fun and requires an attention to detail .A few scenes I directed and stills from the final takes
I worked wih G coun t daily crafting a visualvision into life. The arist recorde recorde dthe song in my recording studio and as it was being recorded i kicked him this ill video idea. Reno the music producer of this song crafted it even more intense to it my visual concept at that time. before we knew it 3 Chicago's legends had created a masterpiece that combined one of chicago's hottest mcd definitely chicgos best street storyteller(Gcount)., chicagos hottest music producer and of course me Chi towns finest visual storyteller and branding guru.
kevin directed and designedr the environment sets rom props and storyline to this music video for a teen pop artist bri
I created an original comic themed tv series where we took real humans in a band and literally turned them into comic book characters thru a unique creative process of coloring and airbrushing ->then animating and designing band mates looks after we airbrushed the color palettes. A new way of drawing. a new process of vibrant art direction. Coming 2019
A fabulous kit in production for a new film. custom designed on screen fx for drone navigation , big brother usr interfaces, high tech visuals . anything audience will see that makes film feel high tech and next
Kevin created a cartoon series for the Westhavens a scifi family that lives in an era where earth is a distant memory. The kinds posess powers where they dream and become dragons and bots as they go thru adventures to help the universe. These characters live in the galaxy in far-future scenarios, the galaxies inhabitants have developed technology that depends on both flora and fauna. There is a symbiotic relation ship between nature and technology . The youth(some are dragons,some are cyborgs,some are humanlike some are animalistic morphed state species) lives in harmony in a world in which nature of that planet provides everything (even computers grow from seeds), earth is a far far far past legend to the characters. Adventure is the norm! Every element on the periodic table including elements like metals gases and molecular interactivity exists! buildings and skyscrapers or dwellings are grown. the characters live in a fantastical magical world!
The client wanted a turtle integrated into the branding for this cbd product line. I developed and deisgned numerous versions and the client chose one that is now going on packaging and in retail!
App Of style In progress
When designing visual sand the art for television shows and special effects for cinema . i like to give clients a broad range of custom options and designs as illustrated here to choose from. then we refine the design and max out the final direction..
Assignment on air designs. The details is sometimes called in production the grunt work. The end result is on air. design for ,graphic package and creation of style guides!
Challenge: Kevin and his team is Designing from scratch a VR GAme ,its posters and Book cover, . next steps live action. each scene that being brought to life in every chapter of the book.The experience we designed is based on a book .
Process: From concept sketch to art to coding visual effects is a labor of love.
RESULT: A fun unique distinct look and worlds of adventure for a captivating new VR series Creative Directed by Kevin Watson . Coming soon to a headset near you
graphics kit and supporting styles
Kevin branded the new NCMF identity as well as several clothing items and the website design for the 2018 showcase of fantastic artusrt
Kevin Watson created the identity and logo treatment for Living Legacy a service to be used by military and law firms and nursing homes worldwide. Once hired Kevin began the rigorous creative journey of designing the app with his creative and coding team. This initial logo was lanunched with the first version of the app in the apple store. Kevin started by redesigning the identity from scratch and then he worked on redesigning the full app
Living legacy is an american audio and video digital time capsule The app technology designed and branded by Kevin Watson allows humans to record memories during emotional times
IF YOU CAN REMEMBER ME, I WILL BE WITH YOU ALWAYS.
With the app you can Leave a message to your loved ones that will last forever.
Let them watch and listen to your last will or business ideas for inventions easily. The Legacy app gives you the audio and video and scheduling tools to say goodbye to your loved ones both publicly and privately, and in some cases, even set up an informal will or private content. living legacy addresses a real need for people who want to leave final messages and property to their loved ones. or people who want to communicate emotional confidential information in a secure unique way.
TO LIVE IN HEARTS WE LEAVE BEHIND IS NOT TO DIE.
A video format enables you to express your thoughts and feelings in a more touching way than you could in a written way. this concept as a memorable and personal way to present your beloved heirs with their inheritances. or important pre scheduled scheduled video and audio experiences
Seeing as these messages are sometimes your last words, they might contain confessions –– for instance: “I was the one who ate the last packet of gummy bears and dads steak mom made for him in third grade” –– that you’d prefer to stay locked up while you’re currently alive. So, you’ll be notified anytime a person scans your code, and be given 24 hours to stop its delivery
Explorers and adventure and thrill seekers love living legacy it because they can record audio and video with the press of a button and leave confidential info only the recipient can see if anything bad happens on the adventure
Our brave military members worldwide use it to leave messages before battle for loved ones
The elderly love it because the app user can leave audio video of last wills and testaments
Busy professionals can use it to make all of the happy birthday recordings and holiday greetings at one time and schedule who and when received the recordings
Kids love it because they set goals and years later track performance
A technology for the future of capturing memories and important info that special people should see
A high quality 4k patented video file with a scheduler embedded allowing recorder to set dates that the recipients receive file thats discovered in the future in the destination and format the recorder desires.
creating the legacy identity required the creative process that is an institution at Kevin Watson s American branches of his creative services staffing firms .
First Kevin begins the project by designing numerous options for the client in step one with his team.
Then the client drills down to to precisely what they like from what is presented.
Kevin is able able to fine tune the color palettes and the identity as the final brand emerges.
The result is a color palette and look and feel to begin the bases of brand development in all categories and marketing mediums.
in phase3 . Kevin launches app design and development. This is how an idea is brought to life using Kevin Watson's creative direction from identity to final product design in the app world. first Kevin Watson stars with creating from scratch the identity and logo then creates the app and digital solutions. The identity incorporates the single minded proposition of the product into its look and color palette.
Camera and production crew support I have ready to go!
When I creative direct any project I work with my own in house equipment and my veteran creative crew. Select vetted clients and industry friends can rent our film crew and equipment by the day or 1/2 day for your cinema or Branded fashion production . I also have a full grip truck I can provide(not pictured or listed here contact me for kit content and pricing)
kevin watson a sag awards
Kevin Watson created the identity and composed some of the music for the gruvement Orchestra that will appear in the Bronze Baron movie he is directing! Meet Hollywood's Next Blockbuster Director!
Sometimes the story finds you.
This was the case with "Bronze Barons," the latest in a slew of Hollywood blockbusters that takes the premise of a comic from a bygone era and places it in a setting that is reminiscent of the past while embracing the future.
The movie titled Bronze baron I am directing has several bands and orchestras . I orchestrated the green district band in the movie. here is an excerpt that from movie news.
"Bronze Barons" is based on a fantasy comic strip that was popular among a some Chicago youth in the early-to-mid 20th century. This strip is unique in that it offers a perspective on fun loving creative kids and technically advanced teens of Black America that was rarely embraced in war-era U.S.
Bronzeville was referred to as the "Black Metropolis" thanks to the Great Migration of African Americans from the south to the north. Many settled in this Chicago neighborhood where they created a new home, away from the oppression of the deep south. Residents of Bronzeville and the surrounding areas found great prosperity. Education was and still is embraced in Bronzeville. The area was home to the country's first African American female pilot, the first African American awarded the Pulitzer, co-founder of the NAACP and many artists and musicians.
Too often, Hollywood has depicted early 19th century Chicago as a haven for gangsters while ignoring the social and cultural influence that has inspired generations of young American born people to reach for their dreams, fight for equality and achieve inclusion in all aspects of life.
Kevin Watson understood the importance of Bronzeville as a significant part of African American history. A native Chicagoan born and raised in the south side neighborhood of Hyde Park, Watson knew the value of precise research when planning and writing this underground superhero world, he rented a pre-production studio in Bronzeville . He worked on his original screenplay for three years in order to champion the best of the community while also forging a vision of a superhero tale that could be embraced by movie-goers of all races and ethnic backgrounds. Not only has Watson written the original screenplay, he has also composed the score and is tapped to direct this multi-million dollar film. As a self-confessed "superhero geek," Watson's vision is on track to be the next Hollywood blockbuster.
funk war era funk and soul aint going nowhere!
Kevin Watson creative directed and filmed all camera work for disneys new movie/tv series featuring the stars of step up the movie.
Here is some clips featuring Mari Koda the star of Disney's Step up Dance movies 3 4 and 5 movies and her scenes with chicagos HD
Cameraman and cinematographer
Creative director Kevin Watson
Japan Born star Mari Kodas previous projects
It is an adventure drama of the youth generations roller coaster ride as they encounter the the perils of the streets and the consequenes of ones decisions for life.
As Americas Creative Director since 2007 I tend to develop for print and retail using contours and silhouettes not straight on shots. Theres beauty in the profile of humans. My ad campaigns symbolize premise of candid fashion in extreme environments. Thus the fashion is the element that meshes with thewearer and the environment that impacts the wearer. Extreme themes and elegance is always my story in the fashion campaigns
I worked with Kenny Anderson and his family during his career documentingand filming his life behind the scenes while he was in the NBA. Kenny is ny citys best point guard to come out of the city. . As a result when the documentary by jill Campbell was being made i was not only able to contribute my exclusive footage to it i was asked by Kenny, the investors and Jill Campbell the director to be a part of it the project. Kenny Anderson's acclaimed documentary has taken off to global film festivals and worldwide acclaim.
CHALLENGE: create an identity for a wired and digital clothing line
PROCESS:Kevin Sketched designed and rendered a variety of identity styles that captured elements the client desired.
RESULT:a Identity that will appear in the most futuristic smart wearables on the market.
Kevin was retained to creative direct custom designs for a jeep vehicle that will be driven by characters on a sponsored tv show . The show is called a new you . Here are the custom designs created for the vehicles for a new you fitness tv show.
movie i was in in 1996 when i was 21
ONCE I DESIGNED THE LOGO AND REBRANDE DIT I THEN HAD A MASTER IDENTITY.
Kevin translated the new refreshed master identity thru the app design process.
s Kevin Watson designed the Living Legacy app.
"I usually present the client with numerous design options heres a few of my designs i made after the re branding '
Carol H. Williams Advertising was behind this campaign. The campaign appeared In 50 states in neighborhoods, buses, airports buses and highways in the early 200s
Pretty cool considering that year i was also the Chief technology officer of Attik runing the ny and san francisco offices
Check out this throwback link of my offices on broadway between prince and spring
the number one broadcast design company at the time i just finished tenure at razorfisjh innyc at that point
Pretty awesome in 2001 considering Im am a creative nerd , not a rapper,rocker or professional athlete. pre social media era
At that time I Was employed as the Chief technology Officer and New media director of Attik, THE BEST broad cast design company of that era and after . I commuted on the aircab between ny and sf (silicon alley & Silicon valley) creating the technical and creative vision for broadcast design branding and interactive accounts i won for the company.
I remember around the time before I filmed campaign I saw Jill scott perform at Bimbos for the first time initially( I knew she was a best of breed talent and songstress like a Kim Burell and a Eriykah Badhu mixed together with the street smarts of a Mary j Blige & Faith Evans several months later she was fully blown up.
i later learned one of my favorite actresses Rita Hayworth also performed at Bimbos in SF back in the day such rich artistic history.
The day i filmed the campaign i had to ditch 3 programmers a project manager, my flash and database expert and a designer who worked under me and our camera documenter. But it was worth it.
My staff was at Microsoft headquarters during my shoot doing research with the ultimate tv team (because we won the Microsoft account that year and i sent my team to the meeting without me to shoot the campaign but i told them to bring cameras so one day ill post the link of the Microsoft meeting my staff had here) lol. for Sure! history the notes.
Heres some behind the scene footage when i was Chief Technology officer and New Media Director of Attik at our headquarters. t was a cool job at 26 to make a salary of 180,000 a year a chief executive at a leading broadcast design company with the assignment of closing broadcast deals and coupling them with web and interactive solutions all while running the mundane daily task of launching a full interactive department n sf and nyc to facilitate deals i was closing, i closed over 6 million in business in 2000 at Attik . products we eventually completed made history, the first year sopranos won an emmy my team worked on teh sopranos website with HBo months before the award. one fabulous day job led to me being on a national billboard for Coors because i was in the right place and right mind state at the right time with the right people knowing what I was doing in the right era all while i was simply being my self.
Someone sent me this page that has footage was shot in 2000 of me at my attik headquarters at 520 Broadway between prince & Spring.
IN 2004 MUSIC MATCH SOLD TO YAHOO FOR $160,000,000.0 ONLY AFTER MUSIC MATCH WAS FULLY REBRANDED BY KEVIN WATSON & HIS HAND PICKED INTERACTIVE CODING & BROADCAST DESIGN DEPARTMENT AT ATTIK.
when i did the shoot it was soo much fun .
Can you imagine being a little boy in junior high and your art teacher said create an ad campaign for yourself on a beach.
i would never imagine I would be in a national ad campaign on a beach scene with 2 fly west coast dime pieces at 26 years old with my shirt off. that is like totally the ad i would have drawn for myself in art class at my catholic school in the south side of Chicago (HYDE PARK to be exact) I would have drawn that in college or today ..lol. nevertheless it was more fun realizing that my role as a leader in the .com community in san francisco had soo much impact i was not even a raper or a professional athlete or a rocker, i was a kid from the south side of Chicago who got paid for his ideas and still do. That year i believe Ice cube and or Jamie Foxx appeared in the :30 tv spots i was on billboard representing fly american youth culture.
Kevin Watson created a world that related to a vision of abandoned art and drought. o He directed a scorching desert world visual where music and movement is the souls quencher that keeps one going.
The shapes and colors were Inspired and evolved rom vintage patterns colors and shapes in fabrics made in Africa. the options were exclusively created as concepts for a new women's product assortment. My team and I created numerous options of identities for the B Reine client to choose from. after designing multiple ideas the client chose one which reflected the brands values in this era and the future.
Kevin Watson was responsible for camera,cinematography,Chicago operations and logistics (Kevin is also credited twice in the credits ) bringing Katt's vision to life and Salients business vision for American hustle was and styillis a residual success due in part to Watson's hands on contributions, great producers and a fabulous cast and crew. The product is still earning revenue and being licensed.
Since the shoot Netflix, comedy Central and a host of global networks have syndicated it and broadcast this unique comedy production worldwide to over 62 million viewers and counting. To date Katt Williams American Hustle its one of Netflix's highest watched comedy movies.
Additionally Kevin Watson the chicago born and raised creative director was tasked with securing all of the Chicago shoot locations, radio promotions , show marketing and cinematography. Snoop Dogg and Da brat performed and beyond the shoot the live show sold out at the Arie crown theatre for 2 days straight.
The comedy movie concept was after being convinced by executives to do one thing katt does his own and leaves the comforts of his west coast comfortable player life and takes his Kattalac (vintage 50s cadillac) and comedy krew of besties with his dog on a road trip to Chicago to sellout shows in between all while its being promoted in Chicago's inner cities !
Kevin Watson Executive produced some music as a creative projec that legends in music rapped on. kevin watson is a digtal artist the digtal world is the canvas and the technique is the star.
Ice cream is on Fat Joe s album. with guest appearances by TA and Raekwon from Wu tang Clan. Raekwon's debut album hit off his first solo Album was a song called ice cream..
Kevin creates digital flavors ! Fat joe hired Kevin to Executive produce audio art and it was a historic success for a Creative Director.
itunes preview here or purchase
A fun trip to a retro world with art directors led the team to this concept! lottery commercial
Custom design & Engineering by Kevin Watson and engineering of a town being used in a film directed by Kevin Watson in 2017
Here are some of my favorite projects,curated works and even a quick section of my design book on my techniques and tricks for interactive design fusing aesthetics and information.
i have a passion for the xyz axis and quantum physics in my hands on design and lighting experiments. light tells just as much a story in 3d as the scene
design concepts for a retail brand
Environment design and interface setups and design for special effect scenes, 3d design rendering coloring and cinematic editing . we can turn any vision into a reality we seamlessly add to any creative team
I personally created this in 3d and had it manufactured domestically in or new precision machine and electronics offices. With the Quality control and help of Legendary Chicago house music Dj Gene hunt i was able to design A High qualityheadphone that stays intact is high fidelity and amazing . I even had him sign it and created the Gene Hunt line. perfect for house music djs who need free hands and crowd reference with precision and agility. .
Available now for sale this is the process from design to my final working prototypes that are in distribution.
Kevin Watson was the package designer and creative director and brand designer for nectar bath products brand that is sweet by nature and Handmade with love. A success tory in itself.!These delightful bath and body care products made from naturally luxurious ingredients indulge the senses and keep skin healthy,radiant and fresh.. The childlike, whimsy and surprise of experiencing a slice of cake that looks and smells like the real thing, but is in fact a luxurious bath and body treat.
My genius branding coupled with the founders trust are art in itself ! turning a soap into a visual treat and branding tangentials that enforce the product thus increasing sales and store presence. Made in the USA. Research ,experimentation,combined with hands on labor and love from customization to completion. The products in packaging are in store available now store designs have been executed . Stores are open
After I designed the virtual reality logo i used 3d fx to give my logo a life as a virtual destination locator. heres some of my steps how I do it.
something I am working on for fun !
After sketching out my custom logo coloring it finishing my art I decided to bring my art board to life life in visual fx way in its own Virtual reality yet x Y Z civilization it would live in all created in software.
I have included some screenshots of my steps as I create this ongoing creative kit for a fun vr brand. Since I teach a lot of designers and our staff of creatives this will assist your journey in seeing how concepts I design come to life with computers and science and mathematics to create custom original visuals for vr clients and virtual reality productions
I personally designed the website and my team coded the interactive marketing site .
my branding and Point of sale and battery label design appeared in numerous Wakefern and ShopRite stores in the USA it was great designing for the leader in biodegradable plastic products and everyday green solutions .
I personally branded website,ad banners and commercials around real solutions that committed to incorporating cradle to cradle sustainability standards into the identity.
This was a fun project I directed for a middle eastern mc.
check out some behind th scenes
coming soon a video game series from our American based design camp. A world where insects are the boss. Algorithms of micro intelligence AI bugz that survey patrol and enforce the law in America!
Integer facilisis tincidunt odio. Mauris hendrerit ac magna eu vestibulum. Pellentesque mollis eget dolor in tempus. Mauris iaculis vulputate magna, vel rhoncus leo feugiat non. Sed consequat, turpis sed vulputate sodales, magna tellus malesuada nulla, nec euismod sem orci et nulla.
shots in a hangar and locations
development the project plan along with UX and UI
amazing tehre were several competitors i had to analyze before designing this site that s online now
here are a few of SkinMedica competitors we discussed:
Skinceuticals: http://www.skinceuticals.com/ - my take on them: they are the closest to Skinmedicas business model than any of the the other competitors because they sell in office and online. I like their site, I feel it's clean and easy to navigate. And it's on-trend and very "today". But, I feel their brand is sterile and they expect too much from the consumer – meaning I think their passive way of educating her about science and skin (they actually have downloadable clinical studies on their site) is too presumptuous. I don't think she gives a shit.
Obagi: http://www.obagi.com/ As you'll see, they use "real" women and to the point of ad naseum. While I like the idea, they over-do it. It's like a Dove ad gone bad. With that said, they don't have much else to talk about online because you can't buy their product online. I hear that's changing though. However there are things on their site I like, their navigation is clean and easy to navigate and I like the messaging tone.
Loreal: http://www.lorealparisusa.com/ While they are NOT a competitor, wow. Their smart. Just take a cruise around their site, you'll know what I mean. This is what skinmedica should be when it grows up. Love the tools, the tone, the smart and dynamic messaging. And of course they have the money to have every beautiful celebrity featured throughout their site. But they also use older celebrities. Love that.
Vichy http://www.vichyusa.com/: NOT a competitor, but they have a cool skin analysis tool. Look for the blue button in upper right of home page. I like the depth of their questions and their visual queues to get you through the analysis.
Amazing what i am able to quantify when analyzing competitors . usually i design with innovation and long term thinking in mid. thats why the site exists today and it expands elegantly.
I created a product design and here is the progress! i use 3d and imagery . The product is available now!
launching soon a live tv network dedicated to giving the sports and music fans what they want! coming soon! here is the imagery were experimenting with as we finalize the master branding. I can do this for you company!
A European tv show dedicated to authors and their perspectives hosted by a renowned author!
gps based scanvenger hunt virtual reality show in development!
Photographed by Kareem black
I create the entire concept i was given a blank store and a budget and was sent off to create the worlds first automated movie rental store. this was before netflix in soho ny on houston street between broadway and west broadway. pretty soon movie rental stores were all around manhattan ny then netflix killed the biz, but it was innovative at the time. even major pharmacys had areas i designed.
i shot these images and created the show packages for the network.
website design and vis fx
While in college at Boston university I created the worlds first interactive music themed phone card. featuring news from baileys broadcasting network. and internation l time provide d by innovative telecom. Also featuring images of rappers drawn by my culture. Reginald Jolley i commisioned him to create the art for my cards.. i sold them in Boston in the late 90s they were soo successful source magazine featured my product in the flavors o the month. later on a few years later he designed the munchies logo for my retail store in Brooklyn.
website design for century 21 wbmay
my second retail stor ei shared a stor ein soho with mikayel tesfaye and the ronsons as i designed this space that was at 493 franklin avenue in Booklyn ny. The Brooklyn Chamber of Commece even had meetings there in the year 200 and 2001 great legendary rappers like lord Jamal from the legendary ra group Brand nubiam Marley marl tons of firemen kids and police officers signed the walls and enjoyed fresh foods a cafe in the hood of Bedstuy but it was across from a library and train station and a middle school. so it was a success as my first retail store design. art and healthy life combining. i paid for every material in the store out of my pocket. and the rent and staff that ran it a true investment as a designer wanting to experiment with retail as art. and it worked.
multimedia solutions a new jersey cvompany hired me as a lead designer in the mid 2000s to design the Benjamin Moore website, our team also coded i t. We visited the headquarters and that year sample bottles were created. also the branding studies and meetings we had at that time allowed us to convince all departments to speak from one brand identity.
i also project manage the project from start to finish, we had a team of 5 at that time
Rural Florida based and seattle based tv series Im directing that just wrapped in post production. interesting images from the days
Cooking show! where Amazing people cook for those in need fresh foods with fresh recipes. surprise chef visits to homes!
fun furniture deisgn concept for a retail chain. i was commisioned to design a universal armoire for a international furniture distributor and dealer. now available in the finest materials! with electronics and wifi and gaming systems and drones and projector all compact
challenge;Turn one of Kevin's scripts into a full on production(props,customized film cars,wardrobe,set design, cinematography fx) Kevins sci fi experimental film in production
process; production production -Phase
Result: Were launching our market teasers for Euphonland . Heres some behind the scenes of our custom Lightfeather tribe bikes were making for the Euphonland film in production Directed by Kevin Watson. Design first then paint.
In the Euphonland film sci fi world the Lightfeather tribes communicates with stunts in a whimsical way.
I studied Biomedical Engineering at Boston University. I was a deans host and on the school cover student guide my sophmore year!
Simeons coach scott and the Simeon High School Alumni association hired me to create the intro for a documentary featuring renowned south side of Chicago coach coach scott. he single handledly put more men from chcago in the nfl than anyone in the city and transformed lives.e
social media portal expirement i made. I realized managing a dailuy blog requires people who care about what you have to say and a keen awareness for topics that matter. oohwee.tv was a blog network i designed to show clients the skills i have as a content management designer and my teams back end skills.
i created and designed a unique social media system that uses visuals more than text as a dashboard for your community. In my opinion border = zero when it comes to interactive design.