A brand your customers can love , touch,feel and engage with – not just tolerate or transact with – is one of the most powerful advantages any business can have. And it matters now more than ever.
We live in an audience-centric era. If your audience thinks you don’t “get them,” they’ll find somebody who does. Earning attention, let alone affection, in a noisy world starts with a strong, recognizable, authentic brand.
Building a brand identity has always required strategic clarity. But today, great branding requires an unwavering focus on fostering authentic connections – making humans your guiding light as you navigate changing product lines, touchpoints, platforms, and trends.
I have a track rcord of delivering with passion and im built to execute innovation. My branding practice brings together a cross-disciplinary team of experts in strategy, manufacturing,cinema,design, film production and copywriting, with the agility, acuity, and human focus to give you a strong start to building a great brand. I enjoy having the ability and skills to create an idea and and create it visually in any medium as the canvas.
Most people don’t need to think much about logos taglines screenplays or the visual aspects of branding. That’s precisely what makes them so powerful.
The most recognizable company logos—and brand identities generally—can evoke a chain of associations and emotions in only a moment. But creating these instant brand associations involves a lot of work for a lot of people. You must begin by knowing your brands single minded proposition. we help you determine that first.
Think of a favorite brand, and it’s a safe bet that every color, every typeface, every shape, and every line of the branding or fabric has been sweated over by both branding teams and client.
Brands do this because they know impressions count—whether you’re a multi-billion dollar colossus or scrappy startup. They understand that brands win by presenting as relevant, trusted, and memorable (and then following through on that presentation).
As Chief Design Scientist my design heritage, especially in logo design and art direction, runs deep. My team and i all wear hats as strategists, creators, experimenters, and collaborators. When you work with us, we paint the big strategic picture of how to reach your target audience with exceptional branding, and then pursue the details with a down-to-the-pixel obsession.
Once you’ve created an amazing brand or script, developing equally amazing brand collateral is a must. But it pays to do so strategically.
Finding a brand identity is a highly conceptual exercise. There are names and brand stories and visual identities, logos ,shot lists, design elements & even fashion ideas. But once all the issues are settled and the brand is built out, someone needs to manufacture the goods.
A new brand can require everything from new marketing collateral and print materials, to redesigned fashion lines,commercials,show pilots , visual effects , packaging, to a new sign above the office door. Visually, it’s a time of transformative change—and an opportunity to find new touchpoints with consumers and employees where your new brand can make an impact.
My team & I handle branding end-to-end, from big idea to bold execution. We bring spectacular design skills to the task, but also a strategic eye for where branding and manufacturing and source packaging masters can make a good experience great.